One of the largest problems we have seen in most industries over the past century is that it has been dominated by linear thinking; almost all lifecycles, methods, leadership and management practices, etc. assume that the situation is linear when much of it is actually complex (non-linear).  Complexity is a defining attribute of today’s business environment - one that you can turn into a competitive advantage if you use the right approaches to harness it.

 

The nuCognitive approach is focused on culture and a way of working that adapt to real-world complexity and change.  We do this using methods and a mindset that can be tailored to fit with your organization's context. At its foundation, the nuCognitive mindset is adaptive and strongly value-focused. This mindset incorporates elements of Agile, Lean, and complex adaptive systems engineering to create a framework that helps you to identify and amplify value, while simultaneously dampening non-value-added work.  nuCognitive’s methods and practices adapt to a range of circumstances and environments, working in complex settings while not making simple problems more difficult.

 

What nuCognitive does not believe in nor advocate is a one-size-fits-all approach.  Many product development frameworks are too rigid, and lack the ability to adapt and evolve as your company’s needs grow and change.  They also create a culture of resentment and problem hiding because the idealized operating model does not fit the on-the-ground realities. Adaptation and evolution are crucial in today’s business environment, where markets, competitors and customers are changing at an unprecedented pace. The nuCognitive approach is about enabling your company’s ability to sense these changes and adapt in order to meet the demands of producing both short- and long-term value for your customers, shareholders, and other stakeholders.